STEP 1: DETERMINE
First, we will identify your specific needs. In this initial phase, we will sit down together and determine creative solutions that will solve the visual obstacles of your business. You will receive a questionnaire to fill out, setting the tone for the following phases. A design agreement and project timeline will then be presented. Once approved, your 50% deposit submits the design process into Step 2.
STEP 2: RESEARCH
After your project brief is created using the detailed answers from your questionnaire, the research phase begins. This is the most important and longest step in the brand identity process. It includes an in-depth study of your competition and the characteristics of your target audience. Any current branding materials you're using will be reviewed and effective methods for improvement will be explored.
STEP 3: DESIGN
Now that we've established the most appropriate direction to take, concept development begins. A style tile, or mood board, will be presented to show the "look and feel" of your new brand identity. This includes examples of typography, color schemes, photography styles, etc. We'll discuss what you like and any elements you might want to adjust. Logo sketches and concepts are also included in this step.
STEP 4: REFINE
Once you've chosen the best approach to focus on, we bring the winning sketches to the computer for refinement. The polished color palette will be integrated and different variations of your new logo will be presented. Your brand identity style guide is then produced, including logo(s), color numbers, typefaces, patterns, textures, watermark, and social media icons.
STEP 5: LAUNCH
Your fresh brand identity is now created! It's time to apply it to your new business cards, letterhead, website, ect. We make sure these branded elements are perfected for you and that every aspect remains cohesive. Your printable style guide is now the "go-to key" when producing future items for your business, such as signage, apparel, social media posts, and print materials. Congrats - your business is ready for lift-off!